Social media is an accessible way to draw attention to your holiday accommodation. You do not need marketing knowledge to get started. With simple posts, you can generate interest and increase visibility. Below are practical tips to help you use social media effectively.

Which channels can you use?

You can choose the platforms that suit you best. The most commonly used are:

• Facebook

• Instagram

• LinkedIn (for professional contacts)

Choose the channels that you feel comfortable with and that match your network.

What can you post?

Vary your content to keep your profile interesting. Possible post ideas include:

• photos of the accommodation or a specific room

• photos of the surrounding area (beach, nature, town, activities)

• seasonal posts (e.g. school holidays, public holidays, flower season)

• information about available dates

• a short video or tour of the property

Keep posts short, clear and personal.

Sharing in Facebook groups

Sharing your accommodation in relevant Facebook groups can help you reach a larger audience quickly. Do so carefully and respectfully.

Where to share:

• local or regional groups (e.g. “Noordwijk & Surroundings”)

• groups related to holidays in the Netherlands or coastal stays

• groups with travel, short break or weekend trip tips

• groups focused on seasonal activities (flowers, beach, walking, events)

Important:

• Only post if promotional posts are allowed

• Respect the posting frequency rules

• Avoid posting too often to prevent being seen as spam

A short, personal introduction works better than posting only a link.

How often should you post?

Posting regularly helps keep your accommodation visible.
You do not need to post daily — 1 to 2 posts per week is sufficient.

If you have limited time, one post per month is still better than none.

Always include the link to your listing page

Whenever possible, include the link to your listing page so interested guests can book directly.
On Instagram, place the link in your bio (profile).

Photos that perform well

Preferably use photos that:

• are bright and natural

• are taken during the day

• create a warm and inviting atmosphere

Avoid photos with clutter, dark rooms or distracting backgrounds.

Engage with your audience

If someone reacts to your post or asks a question, respond kindly and promptly.
This builds trust and can help convert interest into a booking.

In short

• Share posts on one or more social media channels.

• Use varied and personal content.

• Always include your listing link.

• Sharing in relevant Facebook groups can increase visibility.

• Posting 1–2 times per week is sufficient — any activity helps.