As an owner, you can contribute to the visibility of your holiday accommodation. With a few simple actions, you can reach more potential guests within your own network. Below are practical ways to promote your accommodation yourself.
Word of mouth is often the most effective form of promotion. Inform people around you that your accommodation is available for rental.
Consider sharing it with:
family, friends, colleagues and acquaintances
sports clubs, associations and community networks
neighbours or local business owners
A short and personal message is usually sufficient.
Social media is an easy way to create interest in your accommodation.
You could share:
a photo of the property or its surroundings
a post about available dates
seasonal or theme-related inspiration (e.g. beach, walking routes, local events)
Always include the link to your listing page so interested guests can book directly.
Have you hosted guests before?
Let them know they are welcome to return and invite them to recommend your accommodation to others. Satisfied guests often share positive recommendations.
Local promotion can also be surprisingly effective.
Examples:
ask if you may leave a card or flyer at local shops or hospitality venues
share your listing (if permitted) in local or regional Facebook groups
highlight nearby events or seasons that make a stay attractive
Marketing does not need to be extensive. Simple and personal messages often work best. Use photos, keep texts short and clear, and be specific about availability.
You can promote your accommodation through your personal network and social media.
Keep messages personal and clear.
Include a link to your listing page for easy bookings.
Small actions can have a significant positive impact on visibility and interest.