With a few simple actions, you can increase the number of guests who book directly via your personal promotion link. Direct bookings are handled without external platforms and are often clearer for both you and the guest. Below are practical ideas to encourage more direct bookings.

1. Share your personal promotion link when someone shows interest

If someone is interested in your accommodation, share your personal promotion link.
This allows the guest to book directly via Sun & Sea Holidays.

If you wish, you may also include your voucher code to make the booking more appealing.

2. Use your voucher code

A voucher code can motivate guests to proceed with a direct booking.
You may share it with people in your network, via social media or with returning guests.

The voucher code complements your personal promotion link and is intended for direct bookings.

3. Keep your network informed

Let friends, family, colleagues and acquaintances know when your accommodation is available.
Word-of-mouth recommendations are often effective and can lead to direct bookings.

4. Use social media

A short post with your personal promotion link can lead to direct bookings.
You can share photos, brief messages and seasonal inspiration.

Add your personal promotion link to your bio or save a standard text so you can easily share it.

5. Make use of seasons and key moments

Promote your accommodation at times when demand is higher, such as:

• school holidays and public holidays

• spring and summer (beach, activities)

• autumn and winter (relaxation, nature, wellness)

Promoting at the right moment increases the chance of a booking via your personal promotion link.

6. Contact previous guests again

Previous guests already know your accommodation and often rebook more quickly.
You may send a short message with your personal promotion link and, if desired, include the voucher code.

7. Ensure clarity and consistency

Use the same name or description of your accommodation and the same personal promotion link each time.
This prevents confusion and makes it easier for guests to find your accommodation again.

Personal promotion link and voucher code

Personal promotion link

• Unique link to your booking page

• To be shared with interested guests

• Used for direct bookings via Sun & Sea Holidays

Voucher code

• Discount code for direct bookings

• Optional to use when promoting

• Extra motivation for guests to book

Use:
You may share the promotion link and voucher code separately or together.

In short

• Share your personal promotion link when someone is interested in a direct booking.

• You may include your voucher code to increase the chance of a booking.

• Use your network, previous guests and social media.

• Small, timely actions can make a big difference.